ONE BILLION HITS CHALLENGE
Who are Austin and Ally? They're the lead characters in the latest teens show on Disney Channel. Austin is a musician and Ally is a songwriter, together they are trying to break into the charts. You can win "Fan" tokens when you watch the show or visit the website. The more tokens you earn the closer Austin and Ally get to achieving their one billion fans target, making them famous. Also, look out for other ways to win Fan tokens in stores or out and about.
Concept awareness campaign to promote a new teens show, Austin and Ally, on Disney Channel. Deliverables included point-of-sale media, interactive advertising displays and augmented reality.