ACTIONGRAPHIC NOT INFOGRAPHIC
We wanted to create a promotional video with a conceptual theme or style to showcase our creative thinking and how that could be applied to a client brief. The overall concept needed to show a creative approach to strategic business development and branding and how that may help to facilitate greater stakeholder engagement and commitment to a project.
The story takes the form of an action sequence to keep the viewer entertained but also as a metaphor for overcoming the obstacles in a development process before culminating in the final product, a “bottle of suXXess” to represent the benefits of using creativity in all stages of business or branding. A grandiose, cinematic score creates an emotional value as well as a little “tongue in cheek” fun.
DUHO promotional video.