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SEE YOU MIELE, NOW YOU DON'T

How do you increase brand awareness in-store when the rules say “No Signage”? Why not create customer interest with a virtual viewer that allows shoppers to see product signage and offers where there are none! And why not create a comfortable seating area for customers to flick through your Miele digital catalogue while relaxing with a coffee from a Miele machine. Then annex a kitchen display in the adjoining department to showcase your products and provide a contact point with the Miele salesman. We had some other ideas too...

Retail concept to increase visibility of the Miele brand at John Lewis.