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IT'S MiMONEY

This concept for a digital bank aimed at millennials takes note of the differing attitudes of men and women to money and finance and offers targeted products based on these polarised points of view and personalised banking can be further augmented by additional segmentation based on differing cultural attitudes. Helpful online tools allow the user to consolidate 3rd party accounts onto the platform or to make complex financial calculations. Tailored products are offered to the user based on their activity and a video archive of expert tutors offers a valuable source of in-depth knowledge and advice.