SING NEW YORK
NBC Universal approached us to create a series of illustrated retail concepts to promote Illumination Studio's upcoming animated film, Sing, at Bloomingdales and at Lord & Taylor in New York. Sing tells the story of a struggling theatre owned by Buster (a Koala bear) and his efforts to revive the fortunes of the theatre with a song competition. However, to create a promotional experience that would appeal to an adult audience, we elevated the concept theme of the movie by focusing on key aspects of the theatre-going experience.
Brand Partnership – Retail concepts for the movie promotion of SING at Bloomingdales and at Lord & Taylor for NBC Universal.