![Brand Square](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Barrel.jpg)
Aberlour Point-of-Sale Identity & Product Display Unit
To showcase the smooth character and rich flavours of Aberlour Whisky, we illustrated a new brand property of deep and warming colour tones to use as a promotional backdrop on point-of-sale (POS) media and then created a supporting POS guideline document for implementation of the new design.
We also designed a bespoke in-store product display unit for the 12, 16 and 18 year-old bottles to showcase the range while weaving in some of the elements that define the whisky (ie. granite rock & St Dronstan's Well water).
We also designed a bespoke in-store product display unit for the 12, 16 and 18 year-old bottles to showcase the range while weaving in some of the elements that define the whisky (ie. granite rock & St Dronstan's Well water).
Creative Role
Concept origination, design development, illustration and 3D renders of the products and the display unit.
![Product](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Range-scaled.jpg)
![Promotion](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Promotion-01.jpg)
![Promotion](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Promotion-02.jpg)
![Promotion](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Promotion-03.jpg)
![Promotion](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Workings-01.jpg)
![Promotion](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Workings-02.jpg)
![Promotion](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Workings-03.jpg)
![Promotion](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Workings-04.jpg)
POS Brand Guidelines
![Slide](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Guidelines-Cover.jpg)
![Slide](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Guidelines-page-01.jpg)
![Slide](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Guidelines-page-02.jpg)
![Slide](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Guidelines-page-03.jpg)
![Slide](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Guidelines-page-06.jpg)
![Slide](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Guidelines-page-04.jpg)
![Slide](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Guidelines-page-05.jpg)
![Image](https://www.duho.co.uk/wp-content/uploads/2020/11/AHSW-Filligree.png)