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Aberlour Whisky

Aberlour Whisky

POS Identity & Product Display Unit
To showcase the smooth character and rich flavours of Aberlour Whisky, we illustrated a new brand property of deep and warming colour tones to use as a promotional backdrop on point-of-sale (POS) media and then created a supporting POS guideline document for implementation of the new design.

We also designed a bespoke in-store product display unit for the 12, 16 and 18 year-old bottles to showcase the range while weaving in some of the elements that define the whisky (ie. granite rock & St Dronstan's Well water).
Creative Role
Concept origination, design development, illustration and 3D renders of the products and the display unit.

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Promotion

POS Brand Guidelines

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