Aberlour Point-of-Sale Identity & Product Display Unit

To showcase the smooth character and rich flavours of Aberlour Whisky, we illustrated a new brand property of deep and warming colour tones to use as a promotional backdrop on point-of-sale (POS) media and then created a supporting POS guideline document for implementation of the new design.

We also designed a bespoke in-store product display unit for the 12, 16 and 18 year-old bottles to showcase the range while weaving in some of the elements that define the whisky (ie. granite rock & St Dronstan's Well water).

Concept origination, design development, illustration and 3D renders of the products and the display unit.